Sony Europe recently released an incredible commercial featuring seemingly millions of bouncy balls that are poured down the elevated streets of San Francisco. Combined with the music, this clip is an extremely moving experience, especially for me, as someone who's grown up in the Bay Area. I have such powerful romantic feelings for San Francisco and somehow this throw away Ad for flat-screen TVs has brought them out of me. I'm touched. Thanks for putting this together Danish guy (Nicolai Fuglsig)/Sony (European Division)/Jose Gonzales (Swedish Guy)/The Knife (Swedish Duo).
You can see the 180 second version of the ad and making of docs at www.bravia-advert.com. I think the message Sony is trying to convey here is that the product's so good that the largest segment of the commercial's audience shouldn't even be allowed to buy it. Sony is clever like that. They're really stuffing muskrats and blowing minds with this one.
The song featured is a Jose Gonzales cover of The Knife's Heartbeats.
Both are featured here, at ICBJOD.
The Knife - Heartbeats 6.2 megs
Jose Gonzales - Heartbeats 3.7 megs
